Branding is a marketing practice in which a company creates a name, symbol  or design that is easily identifiable as belonging to the company. In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and  continues with ensuring that the brand is perceived as planned and secure it`s objectives.

Brand Management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective Brand Management enables the price of a product to go up and builds loyal customers through the awareness of  brand.