An ebusiness strategy is essential to any organisation conducting business over the Internet.  It defines both your short-term and long-term e-business goals and involves careful and skilled planning. E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and IT strategic plans. E-Business Strategy helps create shareholder valve. In other words, it helps identify the “new” business model to compete in the “new” world that now includes the internet based ecosystem.

This course describes and evaluates predominant e-business models and strategies and activities involved in formulating and implementing e-business strategies.  This course also discusses the challenges and business opportunities of mobile commerce and social networks and helps in developing strategic plans for e-business initiatives.  

Learning Outcomes

1. The students should be able to analyse different e business models and comprehend their activities
2. Develop an insight Strategy for Interaction with Suppliers: Demonstrate in real time projects
3. Evaluate the effectiveness of different e- CRM and select the best.
4. Apply the concepts of E business to create an e business website