Dr. Ajitha H
Business Administartion
  • 0 student
  • 3 lessons
  • 2 quizzes
  • 10 week duration
0 student

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities. Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management, like all other areas of management comprises of the function of planning, organizing, directing coordinating and controlling.

By studying Marketing Management the students will be able to

  • Understand the role of marketing as a fundamental organizational policy process.
  • Understand fundamental marketing concepts, theories and principles in areas of marketing policy; of market and consumer behavior; of product, distribution, promotion and pricing decisions.
  • Analyze the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces
  • Apply the knowledge, concepts, tools necessary to understand challenges and issues of marketing in a growing international and global context.

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