Dr. Jithin Benedict is an MBA (Marketing and Systems) Graduate from Rajagiri School of Business Studies and an MSc in Psychology. He has submitted his doctoral thesis in Management Studies, in the domain of consumer behaviour. With more than 10 years of experience in the industry and academics, his interests include marketing, branding, marketing research and information technology. He has presented papers in international conferences at IIM-A, IIM-K, IIM-I and won the best paper award from CUSAT. He has more than a dozen publications to his credit in National / International Journals of repute and has published a book on Business Communication. His present research interest includes brand management, and different aspects of consumer behaviour and gamification. He is a professional trainer and keen in equipping students with skills for B- World.